We don't blast thousands of editors with a stretched story. We build focused mini-campaigns around genuine angles and distribute them to the right people — the ones who'll actually care enough to cover it.
Targeted, focused mini-campaigns built around a real story — not mass emails to editor lists hoping something sticks.
We won't fabricate or stretch a narrative. If the angle isn't genuinely newsworthy, we'll tell you — and help you build one that is.
Every placement is targeted to earn coverage that includes a backlink. PR for brand awareness is fine — PR that also builds domain authority is better.
The traditional digital PR playbook is: cook up a dramatic angle, build a flashy data visualization, blast it to 2,000 editors, and pray that someone bites. Most of those emails get deleted. The ones that don't often result in coverage that's shallow and linkless.
We do the opposite. We build smaller, targeted campaigns around genuine stories — real data, real insights, real relevance to the publication's audience. Then we pitch a focused list of editors who we know cover this beat.
Fewer pitches, higher hit rate. Coverage that's substantive, well-placed, and comes with a backlink that actually helps your SEO.
Sending the same press release to thousands of editors. Most of them are irrelevant, all of them are annoyed, and you've burned bridges for next time.
Manufacturing a "study" from a 50-person Twitter poll or inflating a minor product update into breaking news. Editors can smell it immediately.
Genuine angles, real data, targeted pitches to editors who cover your space. Each campaign is built to earn substantive coverage — not just a mention in a roundup.
We dig into your data, your product, and your market to find stories that are genuinely interesting to journalists. If nothing's there yet, we help you create something worth covering.
Press releases, data visualizations, and supporting research — whatever the campaign needs to be compelling. We prepare everything the journalist needs to write the story.
A focused list of editors and journalists who cover your beat — not a mass list bought from a database. Personalized outreach that references their recent work and explains why this matters to their readers.
We track every placement, verify backlinks are included and follow-linked, and report on domain authority and traffic impact. If a link drops, we follow up.
We work with you to identify a genuinely newsworthy angle — original data, a unique perspective, or a trend your product is uniquely positioned to address.
Press materials, visuals, supporting data, expert quotes — everything a journalist needs to run the story without extra legwork on their end.
Targeted outreach to a focused list of editors who cover this space. Personalized pitches and hands-on relationship management.
Coverage tracking, backlink monitoring, and impact reporting. We document everything and use learnings to sharpen the next campaign.
Traditional PR agencies focus on brand mentions and media impressions. We focus on coverage that includes backlinks — which means every placement also builds your domain authority and supports your SEO. We also work in smaller, more targeted campaigns rather than big-blast distribution.
That's common — and it's part of what we help with. We look at your product data and market position to find stories worth telling. Sometimes the angle is an original research piece (which we can also produce). If nothing works, we'll say so rather than force a weak narrative.
It depends on the angle and the niche. A strong, data-backed story in a well-covered space might land 5–15 placements. A niche angle might land 2–4 high-quality hits. We'd rather get fewer placements on authoritative sites than dozens of mentions on low-quality blogs.
We target link-inclusive coverage in every outreach effort. Most placements do include backlinks, but editorial decisions ultimately rest with the publication. If a placement goes live without a link, we follow up to request one — and we don't count it toward link-specific deliverables until it's confirmed.
Send us a quick brief about your product and we'll identify the angles that could earn real coverage — no commitment required.
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