You’ve got a great product. You’ve got a great team. Now what? How do you promote your SaaS company and make sure the world knows about it?
There are hundreds of ways to promote a software-as-a-service business, but we’ve come up with 16 of the best ways to promote your SaaS company and make sure the world knows about it.
1. Offer a Freemium Version of Your Product
A freemium version of your SaaS product is a great way to attract new customers and get people talking about your business with these OSI reviews today.. A freemium version of your product is a limited version of your product that you offer for free. This is a great way to give people a taste of what your product can do and get them hooked on it.
The goal is to get people to sign up for the freemium version of your product and then upgrade to a paid version. This is a great way to get people familiar with your company and what you do. Even if they don’t upgrade to a paid version, they will still be talking about your product and telling other people about it.
2. Create a Free Tool or Resource
One of the best ways to attract new users to your SaaS company is to create free tools or resources that solve a problem your target audience has. By doing this, you can position your brand as a helpful, reliable source that provides value before they even become a customer. To maximize the impact of your free tools and resources, you might consider hiring a marketing agency to help with promotion and outreach.
For example, if you have a piece of project management software, you could create a free project plan template. This would give potential customers a taste of what it’s like to use your software, and it would also give them a valuable resource they can use right away.
You can promote your free tools and resources such as proposal templates on your website, on social media, and in email campaigns. You can also reach out to other websites, blogs, and publications in your industry and ask them to share your tool or resource with their audience.
3. Write a Blog
Blogging is a great way to attract traffic to your website. You can write about a variety of topics related to your SaaS company, such as how to use your software, industry news, or tips and tricks.
The key is to provide value to your readers. Make sure your content is well-researched and up-to-date, and that it answers any questions your target audience might have.
You can also use your blog to establish yourself as an industry expert. By writing about topics related to your industry, you can show your audience that you know what you’re talking about.
Last but not least, blogging can help you improve your search engine rankings. When you write a blog post, be sure to include relevant keywords in your title, meta description, and throughout your content. This will help your blog post rank higher in search engine results pages (SERPs).
4. Create a Video
Video marketing is a powerful way to promote your SaaS company. Videos are engaging, and they can help you communicate your message in a way that is more compelling than text alone.
There are many different types of videos you can create to promote your SaaS company, such as:
• Product demos
• Customer testimonials
• Explainer videos
• How-to videos
• Company culture videos
You can post your videos on your website, blog, and social media channels. You can also use video hosting platforms like YouTube and Vimeo to reach a larger audience.
5. Host a Webinar
Webinars are a great way to showcase your expertise, provide value to your audience, and generate leads for your business. You can host a webinar on just about any topic that’s relevant to your audience and your product.
For example, if you have a project management SaaS, you could host a webinar on how to improve team productivity. If you have a social media management SaaS, you could host a webinar on how to create a social media content calendar.
Webinars are also a great way to connect with potential customers and answer any questions they may have about your product. Plus, you can use webinars to showcase your product in action and demonstrate how it can help your audience.
6. Get Involved in Social Media
Social media is a great way to promote your SaaS company and reach new customers. You can schedule social media posts to share your content, engage with your audience, and get the word out about your products and services.
There are a lot of different social media platforms out there, so it’s important to find the ones that work best for your business. Some popular options for SaaS companies include Facebook, Twitter, LinkedIn, and Instagram. You can also build a community based on your SaaS. For example you can create a Facebook group or a LinkedIn group.
No matter which platforms you choose, make sure to post regularly and engage with your audience. This will help you build a following and get the most out of your social media marketing efforts.
7. Start an Affiliate Program
Affiliate programs are a great way to get other people to help you promote your SaaS company. You can offer a commission to affiliates for every sale they refer to your site.
To get started, you’ll need to create a landing page for your affiliate program. This page should include information about the program, the commission structure, and how to sign up.
Once you’ve created your landing page, you can start reaching out to potential affiliates. Look for people who have an audience that would be interested in your product and who are already promoting other SaaS products.
8. Advertise on Facebook
Facebook advertising is one of the most effective ways to reach new potential customers. With over 2 billion active users, Facebook has a massive audience that you can tap into to grow your SaaS business.
The great thing about Facebook advertising is that you can target your ads to specific audiences based on their location, age, gender, interests, and more. This allows you to reach people who are most likely to be interested in your SaaS product.
There are a few different ways you can advertise on Facebook, including:
• Image ads
• Video ads
• Carousel ads
• Slideshow ads
• Collection ads
• Instant Experience ads
You can also choose where you want your ads to appear on Facebook, such as in the news feed, right column, or in the Facebook Marketplace.
If you want to reach people who are not on Facebook, you can also run your ads on Instagram, which is owned by Facebook.
9. Get Reviews
There are a number of places on the internet where your customers can leave reviews of your SaaS business. Some of the best places to get reviews include:
• Capterra
• G2 Crowd
• Trustpilot
• Software Advice
Positive reviews can help to build trust with potential customers and can even improve your search engine rankings. Be sure to ask your customers to leave a review after they’ve had a positive experience with your company. Some decide to leave reviews after some time, so be sure to monitor these platforms and aggregate your reviews for your brand’s benefit.
10. Answer Questions on Quora
Quora is a question-and-answer website where anyone can ask or answer questions on a wide range of topics.
If you’re looking for a way to position your SaaS company as an industry expert, Quora is a great place to do it. Simply search for questions related to your industry, and provide thoughtful, helpful answers to those questions.
You can also ask your own questions and answer them yourself, or even start a topic-specific Quora blog. Just be sure to avoid being overly promotional — the goal is to be helpful and provide value, not to promote your SaaS company.
11. Guest Post on Other Blogs
Guest posting is a great way to get your content in front of a new audience and drive traffic back to your website. It’s also a great way to build relationships with other SaaS companies and thought leaders in your industry.
When you write a guest post, be sure to include a bio at the end of the article that links back to your website. You can also include a call-to-action (CTA) within the article that links back to a relevant piece of content on your website.
When you’re choosing which blogs to guest post on, be sure to choose ones that are relevant to your industry and have a large, engaged audience.
12. Create a Case Study
Case studies can be one of the most effective ways to promote your SaaS company. A case study is a detailed analysis of how one of your customers used your product or service to solve a specific problem.
Case studies are great for a few reasons. First, they provide social proof that your product works. Second, they show potential customers how they can use your product to solve their own problems. And third, they give you an opportunity to highlight the results your customers have achieved.
When creating a case study, be sure to include the following elements:
• A brief overview of the customer and their problem
• A detailed analysis of how the customer used your product to solve their problem
• The results the customer achieved
• A quote from the customer
• A call-to-action at the end of the case study, encouraging readers to learn more about your product
13. Attend or Speak at Industry Conferences
If you have the budget to attend an industry conference, it’s a great way to get in front of a large, targeted audience and network with potential customers.
You can also pitch yourself or your team as speakers at industry events. This is a great way to get your name out there and position yourself as an expert in your field.
Be sure to have plenty of business cards and marketing materials on hand to give to potential leads. You can also use the opportunity to collect contact information and follow up with attendees after the event.
14. Host a Local Meetup
There are many benefits to hosting a local meetup. For one, it can help you connect with potential customers in your area. It can also help you build your brand and establish yourself as an industry leader.
You can host a general SaaS meetup, or you can get more specific and target a particular niche within the SaaS industry. For example, if you’re a project management tool, you could host a meetup for project managers in your area.
You can use platforms like Meetup.com or Eventbrite to promote your event, or you can create a landing page on your website. Be sure to promote your event on social media, and consider running some paid ads to get the word out.
15. Create a Press Release
Press releases are a great way to get the word out about your SaaS company. They can help you get media coverage and benefit from organic link building to your website, which can improve your SEO.
When you have something newsworthy to share, like a product launch or a big partnership, write a press release and send it to relevant media outlets. You can also post it on your website and share it on your press page and social media profiles.
Make sure your press release is well-written and includes all the important information, like who, what, when, where, why, and how. You should also include a quote from a company executive and any relevant statistics or data.
You can explore using an AI press release generator to create polished, ready-to-go press releases in seconds.
16. Offer a Free Trial
Last but not least, offering a free trial of your SaaS product is a great way to get people to try it out. This is especially important if you have a new product or if you are entering a crowded market.
A free trial allows potential customers to see the value of your product before they commit to buying. It also gives you the opportunity to collect their contact information so you can follow up with them later.
When offering a free trial, be sure to make it as easy as possible for people to sign up. If your trial requires a credit card, make sure to clearly communicate that you won’t charge them until the trial is over.
Conclusion
The SaaS industry is growing rapidly, and it’s becoming more competitive by the day. That’s why it’s critical for your business to stand out from the crowd. To do that, you can use the SaaS promotion ideas we’ve outlined above.
By leveraging the right marketing channels, creating valuable content, and fostering a strong online community, your SaaS business will be well on its way to success.