20+ Best Webinar Software 2021 (Ranked, Reviewed And Explained)

And this is how it starts…

How to choose the best webinar software in 2021? Where to look for webinar offers? Which webinar platform is the most reliable in 2021? Today, we are going to get through some webinar software, factors that should be considered when choosing these software tools, and things to look for in each video conferencing solution. What are the pricing packages? 

And there is universal signal that webinars are here to stay.

Below, you’ll find many factors identified along with capabilities of some tools 

(and here at Brainy Bees, we recommend LiveWebinar – you’ll find out, why, below)

What is a webinar platform?

Webinar platform often called webinar software, is a tool that allows creating video materials, webinars, online courses or training online. Many of them also enable extra features and integrations with other popular platforms such as Facebook or Youtube, but of course, that’s not the only webinar feature to look for. 

Webinar apps allow you to create engaging webinars with many interactive solutions that are not available in simple video tools such as Zoom or Webex, or even Bluejeans events, or they require you to buy a premium plan within their pricing packages to make sure you use it right. 

Speaking of pricing packages, they vary from being free through offering a 60 day trial to enterprise, X-figure amount of money. 

Webinar software may be a rather confusing term. It’s worth identifying that it can actually be one of those three types:

– classic webinar platform

– video conferencing tool

– streaming platform

How to choose the best webinar software 2021, though? What factors to take into consideration when picking webinar offers? We’ve checked it our and identified over 25 things and features you should expect your webinar software to have. But before that…

Analyze your needs

Webinar software itself is only a tool and will not make our webinar a success. No matter if you choose Getresponse, Webinarjam, Demio or Webinarninja – you need to dive deep into your requirements. However, if its choice is conscious and dictated by real needs, it will certainly affect the comfort of the teacher, the possibility of transferring knowledge, and ultimately also the perception of the whole by the participants.

Therefore, start by listing all the desired features and functions, which will allow you to make the right selection from the entire range of tools available on the market. It is not always possible to find a tailor-made solution, so you may have to compromise or make concessions. The sooner you are aware of them, the easier it will be for you to prepare for them or prepare your audience for them.

How to select the best webinar platform in 2021?

There are so many things to take into account here that without further ado, we’re going to present to you our professional breakdown of features to seek.

HD Quality

High video quality of your webinar is not a choice – it’s a must if you want to enchant your webinar attendees and make hosting webinars a pleasure. The quality of the video has to be as high as possible regardless of the used device. Quality video, pre-recorded, will also be more accessible on platforms like YouTube or Facebook afterwards if you want to upload your HD video. That’s why looking for a high-quality tool in terms of video is crucial if you, but you shouldn’t forget about audio quality either. If the audio quality of your webinar is rather low (and it doesn’t depend on a nice microphone, a mobile device, Internet connection or bandwidth limit), you may end up with a webinar far away from a seamless performance. HD recordings and HD streaming are must, should be your standard features, and shouldn’t be only your eventual goal.

Pricing

Is it all about webinar cost?

Of course, you need to look at price. Your budget may be flexible depending on the wide array of features, but a moderate price is always something to look forward to in pricing packages. What we wouldn’t recommend is to pay a webinar price for each webinar – go with a plan. Prices for webinar apps vary – some of them you can find for free, others offer pricing packages to take a quick look at. If you expect more and better, you can also look at the custom pricing of enterprise solutions. Pricing plans usually consist of a Starter Plan, Basic Plan, Premium Plan (also called a Professional Plan), Enterprise Plan (Enterprise Level Plan), Growth Plan (often for start-ups), Business Plan or another Tier Plan. 3-4 pricing packages are what you definitely can expect.

Also, sometimes pricing packages include also add-ons such as in built advanced analytics reporting tools, waiting room experience, source tracking, unlimited webinars, unlimited viewers, video with APIs, exquisite HD video or extra mb of storage. In others, some of these exciting features are included in the highest pricing packages of a particular webinar marketing solution. They may not be included in varied pricing packages, or in a 30 day free trial (or more often, 14 day free trial), so double check pricing packages (or negotiate a 60 day trial for checking all automation features) and pricing structure if you don’t want to pay extra.  

But that’s not all about pricing tiers. You may also want to look for a tool that’s on a “money back guarantee” principle (or can be paid by credit card), has a dedicated account manager to help novice marketers with onboarding, and covers logistical cost (if any). Personalized quote is also a popular option, as it may cover additional features and no limit per webinar, as well as unlimited storage, flexible scheduling with Google Calendar, more seats, social media integration with social media sites, and engagement tools.  

Of course, advanced features are what you also need to take into consideration and often will prioritize over the price and figure deal. 

You may also think if there’s real sense in monthly subscription – annual subscription is often cheaper. Freemium plan may be enough for the very beginning, however, 14 day trial (or even 7 day) should be enough to try organizing a webinar event and check each and every (or majority) webinar option in a particular rool.

Integrations

A good webinar software offers a bunch of helpful integrations. Integrations with apps such as Slack can 

Other extensive third party integrations for effective webinars should include… Zapier (or even Zapier Salesforce), your favorite CRM software. 

Integrations with payment providers are also warmly welcomed especially if you want to monetize your webinars. Integrations with apps like MailChimp, Getresponse or Active Campaign can boost building your email list, so make sure your webinar marketing tool integrates with email marketing software. We’ll cover it later on. 

Lead generation with email logistics

Your webinar tool can even generate you some prospective leads! How to get potential leads on your list with webinars? Well – use a webinar tool that integrates with almost every email marketing platform out there. By integrating tools like LiveWebinar with popular email marketing tools, people who sign up for your webinar become your email subscribers automatically, and their sign ups may be converted into funnel leads. Turning leads into customers is easy with webinars, so make sure that your webinar tools work with lead generation tools to help you make the most of such marketing automation and skyrocket your marketing strategy.

Automated webinars then. It’s possible with webinar software out there. You may look at BigMarker, ClickMeeting or Gotowebinar, but it’s LiveWebinar to offer many email automation solutions as it integrates with over 40 popular marketing tools, and that’s not their last word when it comes to integration with tools.

You can create drip campaigns, send reminder emails (or invitations by email) based on email templates and therefore, increase attendee conversion rate by appealing to your attendees via emails. In such informational chaos, each reminder matters! And this way, you can reinvent your entire contact list and use it afterwards. What for? First, for precise list segmentation and email campaign consulting. Then, for sending a promotional email about the upcoming webinar, a complete email with a summary, helpful reminders about your promotional video, embeddable webinars in an email, personal interactions, interviews with an industry expert, or you can be sharing some automated follow up emails thanks to this handy integration or even share documents as a whole. It may be also helpful for sending pre-existing webinar invitations or meetings for affiliate compensation.

Remember to track each email status, though, to make sure you keep an eye on retention rate!

Video broadcasting options

Facebook Live or Youtube videos are great, so make sure they do work with your right webinar software. Vimeo, YouTube (and YouTube live) should be options you also should look forward to. Facebook live or Youtube can help you increase the reach of your on demand webinar or pre record webinar, and deliver even better webinar experience. When looking for a webinar solution, look for impressive broadcasting features. 

Broadcasting allows you to cross-display video and boost video streaming. 

Built for sales options, too

Product sales via webinar? Yes! Webinars can work just wonders for your sales funnel – especially, if your sales funnel seems to be a bit unorganized right now. Webinars enable you to maintain quite a few parts of your sales process via video – and sales leaders know it right. They can run a product demo in a form of online video, they can run hybrid webinars for sales training or even conduct an online meeting to cover technical sales topics.

Quick meetings? It doesn’t necessarily have to be a full webinar meeting. Video conference meeting is often connected to be boring and long, but it doesn’t really have to be. One click invitation to a secure password-protected meeting and your contacts are here at superior speed. Popular webinar software often work better than meeting-related tools such as Zoho Meeting or Anymeeting, and they offer more essential features for efficient sales. 

Customer experience – make it your priority

Webinars are not only made for online marketing – they can work great for customer training and customer retention if you use the right set of marketing features within your webinar tool (like Livestorm or Easywebinar). For example, if a marketer or a sales person uses webinars to present offering to clients and do it in an attractive way, then such a webinar hosting may be incredibly successful – even more successful than pop up offers. There are many factors that contribute to the overall experience, approach to your webinars, but also to customer engagement during such a webinar. But well, engagement features… we’ll also cover them later on as many tools have quite a variety of features to offer. 

User friendly dashboards for hosts are also something to look forward to in each webinar software platform. Make webinar registration intuitive, as a one stop shop. Don’t require downloading a mobile app to immerse into your content. 

Customization

Touch of personalization always works towards user friendliness, no matter the costs. Many potential attendees will ask pertinent questions if they won’t face an intuitive and user friendly interface.

The degree of customization should be really, really high. Custom branding of your webinars should include customizable registration forms, customizable webinar invitations and other visual branding options: your own visual styles, visual aesthetics elements and any visual aid. Make sure that your webinar software offers customization as one of the key features unless you’re in love with watermarks. Adaptable webinar themes are also something to look forward to. 

Custom landing, custom registration, custom URL, landing page builder for creating high converting custom registration landing pages should be in a suite of marketing and as a standard option for custom elements. Branding in webinars is really important for marketing companies and marketing teams. 

Is it in the cloud?

When picking your platform for webinars, make sure that it’s a cloud based platform enabling cloud recording, offering cloud storage and reliable cloud based servers for a complete webinar marketing. This solution is hassle-free and allows you to make changes in real time since you have instant access and don’t have to install anything. It’s also easier for thousands of attendees to join your interactive sessions – they don’t have to install anything thanks to a cloud webinar hosting option. There’s no need for additional software download in 2020!

Browser based platform help you set up your webinar environment within minutes and secure your success long term. Any customer facing interfaces that are difficult to use and require to download webinar software negatively influences on attendance, especially for enterprise customers. Access from mobile phones is also easier if you don’t need to download anything for watching virtual events. 

Imagine having a 500 person room (or even unlimited participants) and 20% of them use smart TVs to watch your webinar, another 30% has a dedicated phone for this kind of activities. How are they going to do it and what are the instances of display if they need to install additional tool? This would negatively affect audience count. 

Features for hosts

Screen sharing is standard. Multiple host licences are a must. Webinar recording – so important for hosts – is also a go-to. But host environment needs to offer even more features, and any innovative option of hosting is warmly welcomed. Webinar technology allows online businesses for efficient host controls (blocking, muting of entire audio, removing) and even creating a roundtable of experts during a webinar.

Other prominent features that help host webinars and host meetings are collaborative sessions, advanced webinar setup, FTP access, a great looking platform that is not only a frontrunner in innovation but one time also works towards their reputation too. 14 days free trial should be enough to test your potential perfect platform in action – during a webinar.

Online class options

Webinars are also replacing online classes right now. While Zoom video webinar may not be the best solution, some robust webinar tools can support online classes with automatic recording, app sharing options, and interactive tools. And while pupils are this type of audience that may be hard to entertain, an excellent webinar tool delivers moderator controls and solutions such as drawing tools, built polls and even options that help teachers conduct surveys amonth their pupils, at no extra cost! With pre recorded presentation, teachers can slowly explain each definition, pupils can vote questions, everyone can use teacher-pupil built in marketing tools enabling peer interaction, chats with polls and a virtual whiteboard, working like a chalkboard. Why wouldn’t you go for an acclaimed parent company, if that’s gonna help your business?

If host licenses allow, even white labeled seminar rooms may replace physical seminar. How cool is that?

Interaction matters

Do you like speaking to your screen without any audience interaction happening here and there? Make sure your webinar selection provides interactive experience for your panelists and even thousands of people who watch you. Make sure that your webinar software uses a lightning fast live chat for webinar chat (a public chat – chat feature can power your webinar), appealing registration landing and has a user-friendly interface. There are types of webinars where interaction may not matter that much (e.g. when you have a guest speaker who present their domain expertise and you’re so limited by time that a QA session can’t be conducted), but usually you should look for each insight and chance of interaction. Interactive polls are definitely a go-to option here, but there are more powerful marketing features than this one. You can try slide in questions (for example about upcoming event or to ask for up vote for the best presentation) to boost your interaction with customers and your fellow team, too. 

You can even try with shorter valued added sessions to boost your webinar marketing strategy.

Recording

Let’s say you want to record webinars (to replay it for your own purposes, to record a rare guest speaker, to secure a video for content repurposing, sharing on online video conference or any other reason). Make sure that your software for webinars offers one click webinar recording – your hosts don’t want to mess around recording as it can simply make them… stressed. Automatic webinar recording can boost your strategy and since it’s all recorded, you don’t have to get a limited number viewers per hour – everyone can get familiar with your content. 

Pre recorded video can also work as evergreen webinar, as pre recorded content can be viewed anywhere and anytime. This kind of content is often used by b2b marketers as they can replay it, share webinar URL across a shopping cart, or post it on social media platform of their choice. 

Video conference options

Benefits of webinars are well-known, but now we’re all about benefits of online event. Almost every physical conference in 2020 had to be cancelled or reaaranged to a virtual conference. How to fight for audience engagement and interacting webinar participants if we were doing it only in a physical location before? 

Your tool should have user friendly web conferencing interface for your expansive audience, but also for acclaimed names of… hosts. Make sure that the level of automation allows you for webinar funnels, as you may need them after the webinar. 

And make sure that you have it all in your webinar service. 

With impressive webinar size, you have an option for webinar lead generation (we’ve covered it above). Add an action button and audience chat to get instant feedback. Automated events and direct integration with audio services should satisfy even an exceedingly user lot and every potential customer. Inviting influential guests to your video meetings will be easier with a multi presenter option, reminder templates, webinar CTAs, additional marketing features or in built opt in forms.

Even if you don’t have experience with features, you should simply fight for ease of users. 

Technology with marketing goes just hand in hand. If you want your webinar session to be successful, and to call yourself a webinar pro, you need to nail your target audience, platform design and use impressive features. Video calls where you simply share screens are not sufficient any longer. 

Enterprise online space

Great webinar enterprise software should support building ultimate business environment, for subsequent webinars, shorter valued added sessions, surveys for feedback, one click meetings, and developing soft skills. With other popular features such as unlimited sessions, multiple video panelists, advanced scheduling or even video podcast interviews, even large organizations can use a single tool to become a thought industry leader. 

Since webinar series are becoming more popular for team collaboration, even medium businesses and smaller-sized businesses can use this type of video communication. If that’s what you’re looking for, test streaming capabilities and some basic features of a few tools, before you choose the perfect one for educational institutes, town halls, or simply for employee onboarding. The right tool for you should meet all of your business requirements and follow selected webinar sequences for training videos, regardless of operating systems. 

All of these key features often go beyond standard pricing packages and cannot be set up in a flash, so your webinar price may depend on your specific needs. 

Robust analytics

Take a look at vital metrics and each tracking pixel. Participation report is more than a list size, it’s an amazing feature to help you scale webinar efforts – no matter if you use Adobe Connect or Everwebinar, analytics starts times before launch and gives you distinct advantages to turn every registrant to attendee.

Analytics tools are often a part of in built analytics suite and deliver you some insights on entire event management. You can check a detailed attendance analytics – webinar audience analytics, webinar viewers; but also real time analytics, and it can even include some performance stats in works with Google Analytics. In depth analytical tools also provide you with a variety of parameters to help you build a competitive advantage on the market. If you want to leverage analytics, make sure that your tool tracks conversion stats and keep an eye on breakdown of traffic. You don”t need some technical knowledge to shine bright here! That’s the only way to run webinars like well oiled and automated machine, numerous times. In depth research and a quick look into Facebook insights are also recommended to attract even wider audience of any business size. 

For example, in LiveWebinar, built in reporting is really an almighty marketing automation tool. 

So, which webinar software to use?

Pricing packages are important, but they are not ALL. 

There are many webinar hosting providers – Adobe Connect Webinars, Google Hangouts, Bigmarker, Everwebinar, Livestream, Dacast, Webinar Ninja (also written as Webinarninja), ClickMeeting, Webex, Gotowebinar, Webinarjam, Bluejeans, Zoom, Webinarsonair, Demio Webinar… also known as Demio, Livestorm, Many of them, in their plans, have various key USPs, discount flash sale, variety of templates, seamless integration, user friendly and intuitive interface. They enable automated webinars, they allow for screen sharing and give you HD video quality. 

Each of this webinar software platform has webinar registration options, many of them also robust analytics. They are good for all-sized businesses. They integrate with some social media platforms and offer impressive features, engagement features, convoluted speech, and options for generate prospective leads, follow up, custom branding, video streaming. You can also go white label on almost each webinar software platform. 

Pricing plans and pricing packages rather vary. They offer a starter plan or a basic plan, you can also create your own tier plan with a personalized quote. Majority of them can do extra – for extra cost in their pricing packages. 14 day trial (often a 14 day free trial) option is a webinar feature available in majority of pricing packages. The number of seats, as well as host licenses, webinar attendees, key features, varies for each software platform and is served in various pricing packages such as Starter Elite or Webinar Lite.

Each of them is a really good webinar software platform for hosting webinars. Gotowebinar, Webex, Livestorm, Adobe Connect, Webinarjam, Google Hangouts, Bluejeans events, Adobe, Webinarninja, Bigmarker, Everwebinar, LiveStream, Easywebinar, Dacast, Zoho Meeting, Demio Webinar, Webinarsonair offer a wide array of key features and pricing plans for review. Basic features are often complemented by other features that a particular tool offer for extra cost within custom pricing. 

But if you’re looking for an excellent webinar tool, choose LiveWebinar – as it offers even more key features to make the most of your webinar and leverage analytics. 

And that’s we’re not going to review all solutions in the world – you have that in the Net already. Instead, we’ll describe why LiveWebinar is a perfect choice for you.

Why should you choose LiveWebinar?

LiveWebinar is more than screen sharing. It’s more than Webinarjam or Bluejeans events. It offers great integration with Zapier, amazing custom branding options (on a professional domain) at low costs on your profrassional domain, a chat feature that works without any problems, more features than tools like Anymeeting or Zoho Meeting – and that’s not even the very start of their key features. 

Their pricing packages start from… zero. You can use it for free up to 5 participants, if you need more attendees, you need to pay (and it pays off almost immediately). However, this extra cost pays off almost immediately with the amazing quality delivered by this popular tool.

You’re given a lot of interactive options – surveys, polls, drawing tools – as well as integrations. Zoho Meeting, Webinarjam, Bluejeans events or Anymeeting don’t have that many integrations or key features as LiveWebinar, and they may come across at higher costs yet worse offers! 

You don’t have to limit yourself when it comes to viewers per hour – LiveWebinar’s pricing packages are really flexible for your costs. One of the key features is also a lead generation option (for sending a bunch of promotional emails for example) as LiveWebinar integrates with almost 20 email marketing tools regardless of pricing packages. 

It offers browser access – no need to install any software, and it works just great for our needs.

To sum up

Webinars work great for boosting conversion rate – if you choose the right webinar software platform. We did this amazing review – not of pricing packages in detail, but rather for other features that may come in handy. Key features such as source tracking, in built analytics, built polls, automatic recording of course impact on a webinar price and the overall shape of pricing packages, but if you can increase your conversion rate by choosing the right service for your product demo, to use in educational institutes whilst going online, for custom branding your brand deserves, or even for hassle-free (finally!) screen sharing, then… why not? 

Establish key features you’re looking for – and check what each tool offers, along with pricing packages. 

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