How to decrease CPC? This is a common question for many marketers who are trying to gain more results from their paid campaign.
If you have been using Google Ads to promote your products and reach out to your target audience, you must have noticed that the cost per click (CPC) has been increasing.
Even though Google Ads makes it easy for you to reach out to your target audience and promote your products, it can also be expensive and eat into your marketing budget. By leveraging tools like the Shopify affiliate app, you can optimize campaign costs and improve returns.
In this article, we will look at how to decrease CPC and get more out of your marketing efforts.
1. Use the Best Keywords
One of the most important parts of your Google Ads strategy is choosing the right keywords. The keywords you choose will determine who sees your ads.
If you choose the wrong keywords, you could end up with a lot of clicks on your ads from people who are not interested in your products or services. This will lead to a low click-through rate (CTR) and a high cost per click.
To find the best keywords for your Google Ads campaign, you can use a tool like Google Keyword Planner. This tool will help you find relevant keywords for your business and will also give you an estimate of how much you can expect to pay for each click on your ads.
2. Use the Best Negative Keywords
When you’re targeting keywords, you’re telling Google what you want to show up for.
But when you’re using negative keywords, you’re telling Google what you don’t want to show up for.
Negative keywords are a great way to decrease your CPC because they help you avoid irrelevant clicks.
For example, if you’re a dentist who specializes in cosmetic dentistry, you might want to show up for the keyword “cosmetic dentist.”
But if you don’t want to show up for people looking for “cosmetic dentistry schools” or “cosmetic dentistry jobs,” you can add those as negative keywords.
This will help you avoid paying for clicks from people who are looking for something completely different than what you offer.
3. Use the Best Keyword Match Types
When you’re creating a new ad, Google Ads will ask you to select your keyword match type. This helps the platform determine how closely a user’s search query must match your selected keyword in order for your ad to appear.
There are four different keyword match types in Google Ads:
• Broad Match
• Phrase Match
• Exact Match
• Broad Match Modifier
Each match type has its own unique advantages and disadvantages. For example, Broad Match is great for increasing your ad’s visibility, but it might not be the best option for decreasing CPC.
On the other hand, Exact Match is great for decreasing CPC, but it might not be the best option for increasing your ad’s visibility.
4. Create Small Tightly Knit Ad Groups
What is the size of an ad? Well, it depends on the platform you’re advertising on.
On Google, you can create small text ads that are only a few words long, or you can create large responsive display ads that are made up of a headline, a description, a business name, a logo, and an image.
On Facebook, you can create small single-image ads, or you can create large carousel ads that are made up of multiple images or videos.
On Instagram, you can create small single-image ads, or you can create large story ads that are made up of multiple images or videos – all of which can easily be done using ChatGPT prompts for Instagram.
The size of your ad can have a big impact on your CPC. If your ad is too small, it may not get noticed by your target audience, which can lead to a low CTR and a high CPC.
When you’re adding keywords to your ad groups, you should be creating a theme within each ad group.
For example, let’s say you’re a dentist and you want to create an ad group for your teeth whitening services. You’d want to create keywords that are relevant to teeth whitening and only teeth whitening.
You wouldn’t want to add keywords that are relevant to root canals or other services you offer. This is an important part of your ad group structure.
5. Use the Best Ads
There are a lot of different factors that can affect your ad rank, but your ad copy and creatives are some of the most important.
The best ads are the ones that are most relevant to the keywords you’re targeting, and that means you need to make sure your ad copy is as targeted as possible.
You should also make sure your ad copy is compelling and that your creatives are visually appealing. Ads that are more engaging are more likely to be clicked on, and that can help to improve your ad rank. One way to craft tailored ads that resonate with your audience with minimal effort is using an AI ad creator.
You should always be testing new ad copy and creatives to see what works best. Over time, you can use this data to make sure you’re always using the best ads.
6. Use the Best Landing Pages
The landing page you choose to link to your ad can have a big impact on your CPC. It’s important to make sure the landing page is relevant to the ad and the keywords you’re targeting.
The more relevant your landing page is to your ad and keywords, the better your Quality Score will be. That means you’ll pay less for your clicks.
It’s also important to make sure your landing page loads quickly and is mobile-friendly. To enhance your landing page, you can make infographics, charts, brochures, or flyers that highlight key information in an engaging and easily digestible format. If it doesn’t, people are more likely to bounce, and you’ll end up paying more for your clicks.
Finally, make sure your landing page has a clear call to action. You want people to take the next step, whether that’s signing up for your email list, making a purchase, or something else.
7. Use the Best Bid Strategies
The bid strategy you use can also have a significant impact on your CPC.
There are many different bid strategies you can use, but some of the most popular ones include:
• Manual CPC: With this strategy, you set your maximum CPC bids yourself. This gives you complete control over how much you spend on each click, but it can be time-consuming.
• Target CPA: This strategy automatically sets your bids to help you get as many conversions as possible at or below your target cost-per-acquisition (CPA).
• Target ROAS: This strategy automatically sets your bids to help you get as much conversion value as possible at or below your target return on ad spend (ROAS).
• Enhanced CPC: This strategy automatically adjusts your manual bids to help you get more conversions while trying to keep your average CPC below a certain amount.
• Maximize clicks: This strategy automatically sets your bids to help you get as many clicks as possible within your budget.
• Maximize conversions: This strategy automatically sets your bids to help you get as many conversions as possible within your budget.
The best bid strategy for your campaign will depend on your goals, budget, and how much time you have to manage your bids.
8. Use the Best Ad Extensions
Ad extensions are a type of ad format that shows extra information about your business. They can be used to show your phone number, address, or other information that’s relevant to the user.
Ad extensions can help you improve your ad’s performance by increasing the number of clicks it gets. This is because they make your ad more useful to users. The more useful your ad is, the more likely people are to click on it.
There are many different types of ad extensions, so it’s important to choose the ones that are most relevant to your business. Some of the most popular ad extensions include callout extensions, sitelink extensions, and call extensions.
9. Use the Best Ad Scheduling
Ad scheduling is a great way to make sure your ads are running when your target audience is most likely to see them.
It allows you to choose specific times of the day and days of the week when you want your ads to be shown. This can help you avoid wasting money on clicks from people who aren’t likely to convert.
For example, if you’re a B2B company, you might want to schedule your ads to run during business hours. If you’re an e-commerce company, you might want to schedule your ads to run in the evening, when people are more likely to be shopping.
You can also use ad scheduling to make sure your budget is being spent evenly throughout the day or week. This can help you avoid blowing through your budget early in the day and missing out on potential clicks later on.
10. Use the Best Geo-Targeting
Geo-targeting is a great way to make sure you’re reaching the right people with your ads. It allows you to show your ads to people in specific locations.
For example, if you have a museum, you can use geo-targeting to show your ads to people who are near museo Lecce. Or, if you’re an e-commerce business that only ships to certain locations, you can use geo-targeting to make sure your ads are only shown to people in those locations.
By using the best geo-targeting, you can increase your chances of reaching your target audience, which can lead to higher click-through rates and lower CPCs.
11. Use the Best Device Targeting
When you’re setting up your ad campaigns, you can choose which devices you want your ads to show on. This includes desktops, mobile devices, and tablets.
If you’re not using device targeting, you could be wasting money by showing your ads to people who are less likely to convert.
For example, if you’re a B2B business, you may want to show your ads on desktops more often because people are more likely to be at work and using their computers. If you’re an e-commerce store, you may want to show your ads on mobile devices more often because people are more likely to be shopping on their phones.
By using device targeting, you can make sure you’re getting the most out of your ad budget and decreasing your CPC.
12. Use the Best Remarketing
Remarketing is a great way to connect with people who have already interacted with your site or app. It allows you to position targeted ads in front of a defined audience that had visited your website or used your mobile app. You can use remarketing to show people ads that are tailored to them based on their previous actions on your website.
For example, let’s say someone visited your website but didn’t make a purchase. You could use remarketing to show them an ad for the product they were looking at on your website. This can be a great way to encourage people to come back and make a purchase.
There are a few different ways you can use remarketing to show ads to people who have visited your website. You can use standard remarketing, which shows ads to people who have visited your website as they browse other websites on the Display Network. You can also use dynamic remarketing, which shows ads to people who have visited your website featuring the specific products or services they viewed. Finally, you can use remarketing lists for search ads, which show ads to people who have visited your website as they do follow-up searches for what they need on Google.
No matter how you use remarketing, it’s a great way to connect with people who are already interested in your business. This can help you get more leads and sales at a lower cost.
Pro Tip: Dynamic remarketing is one of the best ways to use remarketing to decrease your cost-per-click. That’s because it allows you to show ads featuring the specific products or services people viewed on your website. This can be a great way to increase the relevance of your ads and get more clicks at a lower cost.
13. Use the Best Segmentation
Segmentation is the process of dividing your audience into smaller groups so that you can create hyper-targeted digital marketing campaigns for each segment.
When you segment your audience, you can create a more personalized experience for your customers. This can lead to higher conversion rates and lower CPC. For example, businesses using a visual configurator can craft campaigns based on customer interactions, ensuring highly relevant messaging
There are many different ways to segment your audience, including by demographics, interests, and behaviors. You can also use lookalike audiences to find new customers who are similar to your existing customers.
Lookalike audiences are a powerful tool that can help you find new customers who are likely to be interested in your products or services. By targeting lookalike audiences, you can reach new customers who are similar to your existing customers, which can help you increase your conversion rates and decrease your CPC.
Conclusion
Your cost per click is a metric you need to keep an eye on if you’re running pay-per-click advertising campaigns. And while it’s important to keep an eye on this number, it’s also important to understand the context of your CPC.
The cost per click will vary depending on the search network you’re using, the industry you’re advertising for, and the keywords you’re targeting. So, it’s important to understand what is a good CPC and what is a bad CPC for your business and industry.
If you’re looking to decrease your cost per click, the tips and strategies we’ve covered in this article will help you do so.