Flexible customization options and ease of use go a long way.
In order to get our clients’ marketing strategy just right, we need powerful, flexible tools for building and customizing new websites.
But that’s not all.
Along with features and versatility, great website builders have to be intuitive and easy to use.
For content-driven creative teams like ours, there are tons of options to choose from. Finding the right one can be tricky.
After a great deal of deliberation and research, we decided to use Elementor as our go-to website builder for creating high-quality WordPress web experiences.
This choice enables our team to quickly create immersive web experiences for customers while keeping time and resource costs manageable
However, since Elementor is a website builder plugin for WordPress, we should first cover why we made WordPress our content management system (CMS) of choice.
Why Choose WordPress?
WordPress is by far the most popular website platform online today. It powers more than 40% of the world’s websites. For comparison, its four most reputable competitors (Wix, Drupal, Squarespace, and Shopify) collectively power less than a quarter of that number.
There are a few reasons why that’s the case, but the WordPress theme and plugin marketplace is one of the major ones. WordPress users can choose from over 50,000 different plugins, each providing valuable functionality or time-saving efficiency. No other platform comes close.
WordPress can support all these plugins because of its open-source architecture. Anyone with enough coding experience can go in and see exactly how WordPress works, or even create and publish their own custom WordPress website. This is how thousands of developers make their living solely off WordPress.
One of the benefits of this open-source, developer-friendly environment is that regular WordPress users don’t necessarily have to learn how to code for themselves.
Why spend time and money reinventing the wheel when you have a marketplace full of them at your fingertips? In fact, the analogy goes further. The WordPress marketplace has more than wheels for sale – there are pulleys, cranks, carts, carriages, and full-blown combustion engines available.
Elementor is one of those valuable marketplace components. It allows marketers like us to quickly create highly customized websites for clients without spending hours writing custom code. That translates to a more reliable user experience for your website visitors, and much lower costs for you. It also gives you unprecedented control over how your website looks and feels.
Elementor: A Code-Free Website Building Engine for Professionals
Elementor allows WordPress creators to build websites without having to write, maintain, or edit code. By putting the website building process behind a polished drag-and-drop interface, it empowers marketing creatives to focus on what they do best.
There are many zero-code WordPress website builders out there, but Elementor’s no-compromise approach to customization makes it stand out.
While other website builders force users to stick to unimaginative templates, Elementor encourages freedom and experimentation without limits.
That’s not to say that Elementor lacks templates – far from it. Elementor’s Full Site Kits go above and beyond what templates typically do. Instead of just giving you a few cosmetic guides for your web pages, Full Site Kits offer fully integrated backend functionality, like e-commerce or advanced marketing, in a complete package. Simply configure the Kit to your liking and you’re ready to go.
Let’s look at some of the other features Elementor offers:
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A widget-filled drag-and-drop editor
Elementor divides the modern website experience into a carefully selected set of widgets and tools. These widgets cover singular website functionalities, from simple things like text boxes and images to advanced features like login pages and video galleries.
By dragging and dropping widgets onto your web page, you can quickly customize it to meet any requirement. With a few quick clicks, you can completely change the page’s structure and turn it into something new.
Elementor offers more than 90 dynamic widgets covering nearly any website feature or functionality you can imagine. Mix and match these widgets to make every web page a unique experience for visitors.
Cloud hosting for WordPress
Anyone who’s attempted to create a WordPress site will tell you that selecting a hosting service is a bit of a challenge.
What are you paying for? What’s included? The answers to these questions aren’t always apparent. Elementor’s cloud hosting for WordPress can prove game-changing in that regard.
Opting to host your Elementor site on Elementor’s cloud will see you bypassing an otherwise time-consuming and often frustrating step. A premier service, you can rest assured knowing your site will be operating at optimum speed, without having to rely on any other plugins or platforms.
Page configuration and global settings options
Elementor Pro has a Global Settings feature that lets you make sitewide changes to every single web page at once. This is a fast and powerful tool for creating a consistent user experience and experimenting with different approaches.
Whenever you make a change to Global Settings, it will update to reflect on every page on the website. Every time you create a new web page, it will automatically inherit its configuration from your Global Settings.
This doesn’t mean you’re locked in, though. You can easily exclude certain pages from your Global Settings list. This ensures you don’t accidentally break web pages that need to stay fixed while you change the rest of your website.
Modern lead capture tools
Marketers place a high priority on website features that bring in traffic and generate conversions. Elementor gives website owners access to a wide range of valuable tools for transforming website visitors into lifelong customers.
Elementor’s Form Builder is one example of an excellent lead capture tool that’s easy to implement. With a few short clicks, you can quickly create a customized form that captures lead information and delivers it to a database of your choosing. You can collect lead data directly through your Elementor account or integrate the platform with your favorite CRM tool.
Forms can include anything from a simple contact page to a complex automated quote request feature. This tool makes your website more interactive and engaging, maximizing the value that it represents to visitors who want to learn more about the products and services you offer.
Another key lead capture tool is Elementor’s highly configurable Popup Builder. Set popups to trigger at specific times, for specific users, so they have maximum impact. This kind of precise targeting is crucial for making the most of your popup messaging, and when done right, it can have a significant impact on your conversion rate.
Crucially, these lead capture tools complement and augment one another. You can embed customized forms into popups and capture all-important user data directly through the popup window. Try timing a popup to capture newsletter subscriptions from visitors who visit more than three web pages, or who spend more than one minute on any single page.
Should you choose Elementor’s free or paid version?
Elementor comes in both free and paid versions.
The core plugin is 100% free, and immediately available through WordPress.org. You can download it right now and use it to create a new website from scratch and never pay a dime. There is no trial period – it will stay free forever.
The free version includes Elementor’s visual drag-and-drop editor and a valuable selection of basic widgets and templates. You can use this version to create and publish a simple website easily.
Elementor’s paid version includes a wider range of widgets and features ideal for creating a comprehensive web experience for users. If you want to maximize your website’s marketing potential or open up an e-commerce shop, Elementor Pro will get you there.
Starting at just $49 for a single website, Elementor Pro includes the Theme Builder, Full Site Kits, Global Settings, and Pro Widgets. This package comes with a versatile assortment of templates and design options for professional website owners. You can implement scroll effects and custom positioning while integrating third-party WordPress plugins like Advanced Custom Fields and more.
Elementor subscription options explained:
While Elementor has several subscription offers available, they all offer access to the same product. Buying a higher-priced package gives you the ability to create more websites with that product.
Elementor Pro Essentials gives you unlimited access to professional website building technology for a single website for $49 per year.
Elementor Pro Advanced gives you the same professional website building technology, but expands it for use on three websites and costs $99 per year. The Expert plan covers 25 websites for $199 per year.
Professional web agencies and development studios will want to look at Elementor’s Studio and Agency packages. The Studio package covers 100 websites and costs $499 per year. The Agency package covers 1000 websites and costs $999 per year. Both of these packages include VIP live chat support.
The important thing to remember is that Elementor Pro offers the same high-quality experience to every paid subscriber. It’s the same product whether you buy the Essentials package exclusively for your own website or the Agency package for hundreds of them. Upgrading and downgrading packages is simple so you never have to worry about paying for services you don’t use.
Elementor: Professional website development made easy
Making a successful WordPress website doesn’t require months of coding and thousands of dollars spent on development and design fees. You can create your own fully functional website using Elementor for a fraction of that price.
With Elementor, the power to create the website of your dreams if in your hands. With the right set of widgets, popups, and forms, you can bring visitors to your website and guide them down your sales funnel. Turn your website into a lean, well-designed marketing tool capable of generating conversions and making sales all on its own.