Content promotion is an integral part of any successful content marketing strategy. It’s not enough to create great content; you need to actively promote it to reach your target audience. Here are almost 30 effective content promotion tactics that can help your business get more traffic, increase brand awareness, and drive more conversions.
1. Leverage SEO to Promote Your Content
Search Engine Optimization (SEO) is a powerful content promotion strategy. It involves optimizing your content with relevant keywords, meta tags, and high-quality backlinks to improve its visibility on search engine results pages. SEO is a long-term strategy, but it’s worth the effort as it can drive organic traffic to your content consistently. For instance, if you run a fitness blog, you could optimize your relevant content with keywords like “best home workouts” or “how to stay fit at home”. This would increase the chances of your content appearing in search engine results when people search for these terms, so you can get new clients.
2. Utilize Social Media to Share Content on Social
Social media platforms are excellent channels for quality content promotion. Share your content on social media platforms where your target audience hangs out. Use engaging captions, relevant hashtags, and eye-catching images to attract attention. For example, if you’ve created a piece of content about vegan recipes, you could share it on a platform like Instagram, using hashtags like #veganrecipes or #healthycooking. You can get more eyes on your content as it might reach people who are interested in your business.
3. Try Paid Social Media Advertising
Paid social media advertising can put your content in front of a larger, targeted audience. This type of promotion can be effective even if you don’t have any following on social media. Platforms like Facebook, LinkedIn, and Instagram offer advanced targeting options, allowing you to reach people who are most likely to be interested in your content. For instance, if you’ve created a guide on digital marketing, you could use LinkedIn’s targeting options to show your ad to professionals who have listed “digital marketing” as a skill.
4. Collaborate with Influencers
Influencer marketing can significantly increase the reach of your content. Collaborate with influencers in your industry to share your content with their followers. This not only increases your content’s visibility but also builds trust, as people often trust recommendations from influencers they follow. For example, if you sell eco-friendly products, you could partner with an influencer who advocates for sustainable living. Such social media content might be more trustworthy than any other activities.
5. Use Email Marketing In Paid Media Promotion
Email marketing is a tried-and-true content promotion strategy. Send your new content to your email subscribers. Make sure to segment your email list and personalize your emails to increase open rates and engagement. For instance, if you’ve written a blog post about the latest fashion trends, you could send it to subscribers who have shown interest in fashion.
6. Repurpose Content Get More Leads
Repurposing content means taking a piece of content and changing it into a different format. For example, you can turn a blog post into a video, infographic, or podcast. This allows you to reach different segments of your audience who prefer different types of content. For instance, a detailed blog post about the benefits of yoga could be repurposed into a YouTube video tutorial on basic yoga poses, or any other promotion on social.
7. Leverage Content Distribution Networks
Content distribution networks (CDNs) like Outbrain or Taboola can help your content get more visibility. These publishing tools place your content on high-traffic websites, increasing its reach and potential for engagement. For example, if you’ve created an informative infographic about the impact of climate change, a CDN could place this original content on a popular news site.
8. Use Paid Search Advertising in Content Production
Paid search advertising, like Google Ads, can help your content appear at the top of search engine results for specific keywords. This can significantly increase your content’s visibility and drive more targeted traffic to it. For instance, if you’ve created a guide on how to start a small business, you could use Google Ads to show your content to people searching for “how to start a small business”. It means your content has a higher chance to be in front of the right audience, looking for excellent content on that topic.
9. Leverage Content Promotion Important Asset: Guest Blogging
Guest blogging involves writing a blog post for another website in your industry. From many content distribution strategies, this is one that takes time and resources, but might be very efficient in the long run.
This not only helps you reach a new audience but also builds high-quality backlinks to your content, improving its SEO. For example, if you run a tech startup, you could write a guest post for a popular tech blog about the latest trends in your industry. Then, those who read your content might think to link to your content from their content piece, for example.
10. Use Content Promotion Tools to Reach the Right Audience
There are numerous content promotion tools available that can help automate and streamline your content promotion efforts. Use tools like Buffer for social media scheduling, Mailchimp for email marketing, or SEMrush for SEO can be incredibly helpful. For instance, you could use Buffer to schedule your social media posts in advance, ensuring your content gets posted at the optimal times for engagement.
11. Promote Content Internally Within Content Promotion Strategies
Don’t forget to promote your fresh content internally within your organization. Encourage your team members to share your content on their social media accounts or in their professional networks. For instance, if your marketing team has created a new piece of content, your sales team could share it with their LinkedIn connections. More social shares can get your content seen – and that’s what you want and what your content needs, isn’t it? It means that your content just gone through great content promotion.
12. Run a Paid Promotion Campaign
Running a paid promotion campaign on platforms like Google Ads or Facebook Ads can help your content reach a larger, targeted audience quickly. You can create targeted paid sponsored content based on demographics, interests, behavior, and more to ensure your content reaches the right people. For example, if you’ve created a video tutorial on how to use your product, you could run a pay-per-click campaign targeting people who have visited your website but haven’t made a purchase yet.
13. Collaborate with Other Brands
Partnering with other brands in your industry for content collaboration can be a win-win situation for your content strategy. You can co-create content and promote it to both of your audiences, effectively doubling your reach. For instance, if you sell running shoes, you could collaborate with a fitness apparel brand to create a comprehensive guide on preparing for a marathon.
14. Use LinkedIn for B2B Promotion
If you’re in the B2B space, LinkedIn is a must-use platform for content promotion. Share your content on your company page, in relevant LinkedIn groups, and on your personal profile to reach a professional audience. For example, if you created the content on the future of AI in business, sharing it on LinkedIn can help you reach professionals interested in AI and technology.
15. Host Webinars on Social Accounts
Webinars are a great way to promote your content and establish your brand as an authority in your industry. You can use webinars to share your expertise, discuss your content in-depth, and engage with your audience in real-time. For instance, if you’ve written a comprehensive guide on digital marketing trends, you could host a webinar to discuss these trends and answer questions from your audience.
16. Participate in Online Communities
Online communities like Reddit, Quora, or industry-specific forums are excellent platforms for promoting content your produce. You can participate in discussions, answer questions related to your content, and share your content when it’s relevant and valuable to the conversation. For example, if someone on Quora asks a question about the best SEO practices, and you’ve written a blog post on that topic, you can share your post as part of your answer. They receive your content and might think of asking you more questions.
17. Use Content Syndication
Content syndication involves republishing your content on third-party websites. This can increase your content’s reach and drive more traffic back to your website. For instance, if you’ve written a blog post on the benefits of a plant-based diet, you could syndicate it on a health and wellness website to reach a larger audience to consume your content.
18. Create Interactive Content
Interactive content like quizzes, surveys, or interactive infographics can be more engaging than static content. They encourage your audience to interact with your content, increasing engagement and the chances of your content being shared. For example, if you run a travel blog, you could create a quiz titled “What’s Your Ideal Vacation Destination?” and share it on your social media channels. Get into visual content creation – it can be very beneficial.
19. Leverage User-Generated Content
User-generated content (UGC) is content created by your customers or audience. This could be reviews, testimonials, or social media posts about your brand. UGC can be a powerful promotional tool as it’s seen as more authentic and trustworthy than brand-created content. For instance, you could run a photo contest on Instagram where your customers share photos of them using your product, and then produce content on your own Instagram account. Promote its content using your profiles, too.
20. Use Push Notifications to Share Your Content
Push notifications are messages that pop up on a user’s device. They can be used to notify your audience about new content and drive them back to your website. For example, if you’ve published a new blog post, you could send a push notification to your subscribers to let them know about it. This strategy is particularly effective for mobile apps or websites with a high level of user engagement. It’s a direct and immediate way to connect with your audience.
21. Collaborate with Non-Competing Brands
Collaborating with non-competing brands that share your target audience can be one of the best ways to get more eyes on content you produce, and target your content features. You could co-create content, share each other’s existing content, or even bundle your products or services together. For instance, if you sell coffee beans, you could collaborate with a company that sells coffee machines. This strategy allows you to tap into a complementary brand’s audience, expanding your reach and providing value to a new set of potential customers.
22. Use Affiliate Marketing
Affiliate marketing involves partnering with influencers or other businesses who promote your content to their audience in exchange for a commission on any sales they drive. This can be a cost-effective way to promote your content as you only pay for the results you get. It’s a win-win situation where affiliates get rewarded for promoting your content, and you get more visibility and potential sales.
23. Run a Content Contest
Running a content contest can be a fun and engaging way to promote your content. You could ask your audience to create their own content related to your brand and offer a prize for the best entries. This not only promotes your content but also generates user-generated content that you can share. It also encourages active participation from your audience, fostering a sense of community and engagement around your brand.
24. Use Paid Content Promotion Tips like Retargeting Ads
Retargeting ads are ads that are shown to people who have previously visited your website or interacted with your content. They can be a powerful way to remind these people about your content and encourage them to return to your website. For example, if someone visited your blog but didn’t subscribe to your newsletter, you could use retargeting ads to remind them to subscribe.
25. Leverage Podcasts
Podcasts are a popular content format that can be a great way to promote your content. You could start your own podcast and discuss your content in your episodes, or you could guest on other people’s podcasts to reach a new audience. Podcasts offer a unique way to delve deeper into your content topics, providing valuable insights and discussions that your audience can listen to at their convenience.
26. Use Video Marketing in Paid Ads
Video content is incredibly engaging and can be a great way to promote your content. You could create video summaries of your blog posts, video tutorials, or even live videos discussing your content. Videos can be particularly effective for demonstrating how to use a product, explaining complex concepts, or simply bringing a human element to your brand.
27. Use Chatbots
Chatbots can be used to deliver your content directly to your audience in a personalized and interactive way. For instance, you could program your chatbot to send your latest blog post to users who express interest in the topic. Chatbots can provide immediate responses and personalized interactions, enhancing the user experience and making your content more accessible.
28. Use QR Codes
QR codes can be scanned by smartphones to quickly and easily direct people to your content. You could print QR codes on your physical products, business cards, or flyers to direct people to your content. This can be particularly effective in physical stores, events, or print advertisements, bridging the gap between offline and online content.
29. Use Direct Mail
While digital content promotion strategies are incredibly important, don’t forget about offline strategies like direct mail. You could send postcards or letters to your audience directing them to your online content. This can be an effective strategy for local businesses or for targeting an older demographic who may prefer physical mail over digital communications.
Promoting your content effectively is crucial for content marketing success. By leveraging these strategies, you can increase your content’s visibility, reach a larger audience, and drive more engagement and conversions. Remember, the key to successful content promotion is to understand your audience, create valuable content, and promote it on the right channels.