Experts’ Hive #9: 11 Ideas You Can Steal From Digital Marketing Experts

In Seth Godin’s words “If you need to persuade someone to take action, you’re doing marketing.”

Digital Marketing is using Digital Mediums to persuade someone to take action. It could be signing up to your newsletter, downloading an eBook, or signing up for a webinar.

Digital Marketing is a no-holds-barred match in which your customers are the winning prize. Digital Marketing experts use a plethora of techniques and technologies to convert users into customers.

So, what ideas are worth stealing from Digital Marketing experts? Let’s take a look at them below:

Use artificial intelligence (AI) to come up with blog headlines

In the digital marketing world, content is king! Coming up with new ideas for an article or that caption for social media can be daunting. Writer’s block doesn’t help either.

Websites like Headlime can help you cope with creating headlines and captions that can ease your content creation process.

These websites use sophisticated algorithms and NLP ( Natural Language Processing) Patterns to come up with the best possible headlines. 

For any writer, coming up with a fantastic headline is half the battle won. 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. — David Ogilvy

Companies such as OpenAPI have created APIs that can mimic human text making content creation effortless in the near future. 

The API is trained over countless news articles and blog posts to identify patterns in writing. Digital Marketers will be more than desperate to get their hands on such technology.

Pay per Click (PPC) ads to increase conversions

Facebook and Google Algorithms have become increasingly smart and doing manual ad targeting has become a thing of the past.

Giving the algorithm some basic inputs such as budget, demographics, and geography. It can target users that convert.

Facebook’s organic reach is already market at 5.5% and Google’s majority traffic is going to the top 3 spots

PPC is a necessity in today’s day and age. Brands cannot reach and engage potential customers if they solely rely on organic reach.

Digital Marketing, as a discipline, won’t be where it is if it wasn’t for PPC. There are a lot of Digital Marketing companies that specialize in PPC advertisements.

Use Chatbots and messaging apps to increase engagement and conversion rate on websites

Hello there? We are here to answer your questions. Seems familiar, doesn’t it? 

This is an excerpt from a chatbot on any website that you visit. These are becoming more than common as more than 80% of websites have implemented them.

Chatbots are necessary for helping and complimenting your customer support efforts. Digital Marketers implement these chatbots on their website to help visitor queries 24/7.

Chatbots are becoming more like virtual assistants day by day with the implementations of AI. This would help onboard customers more effectively and reduce operational costs.

Messaging API integrations such as WhatsApp and Facebook Messenger also play into the conversational marketing model. Customers want instant gratification and response and a chatbot will help marketers achieve just that without losing patience.

Use heatmap software to see hotspots of your website

Heat mapping is a technique through which a webmaster can analyze the hotspots of his/her website in realtime. 

This technique, coupled with A/B testing can provide dividends on user behavior on your website.

Websites like Hotjar have made this possible and every Digital Marketing company should have this in his/her arsenal.

It provides a perspective of the user/customer and how he/she interacts with your websites.

  • Does a user interact with chatbots?
  • Is your blog in the hotspot area, if not, why?
  • Does your contact us page get clicked often?
  • How many users click on the footer CTA?

All these questions will be answered effectively with such tools making them essential.

Use Neuromarketing to your advantage

Neuromarketing is a new term in the field of Digital Marketing.

 It is the persuading someone to take an action by analyzing your potential customer’s brain signals and their affinity towards content.

The action could be anything, signing up for a form or sale of products. It is tinkering with the human psyche and analyzes that data for patterns.

Companies such as SPARK Neuro are the biggest advocates when it comes to neuromarketing. They utilize complex algorithms to capture user’s attention and emotional engagement with ads and websites.

Neuromarketing will help Digital Marketers to focus their attention towards their target audience for greater effect. It can help us decipher which content to promote and what not.

Use influencers to increase brand awareness

Influencer marketing is the best way to sell products that belong to a certain niche or micro-niche. 

Influencers are thought leaders in their respected craft and boast massive following on Social Media accounts.

Digital Marketers need to form strategic relationships with key influencers that are target users in micro and nano-sized boxes.

ROI on influencer marketing is better in products and services whose growth strategy revolves around it.

Influencers look and feel like normal people rather than made-up ads with high corporate budgets.

The feeling of authenticity and rawness is something that is adored by today’s potential customers.

Use visual search to increase the bottom line

Visual Search is the new hype these days.

Social Media apps, Independent apps, and even search engines are on the visual search bandwagon.

And the hype is justified. As smartphone cameras have become better and better, the AI along with it has matched it.

We can upload our clicks or any image on the internet to get an idea about:

  • What is it?
  • What characteristics does it possess?
  • Where we can get it from?
  • How do we get it?
  • When to get it?

Pictures speak a thousand words or Google speaks a thousand words (You get the idea).

Pinterest came forward with Pinterest Lens and Google came up with Google Lens to help companies sell products via image search. Expert digital marketers now have to optimize their websites for visual SEO in the coming days.

It has to lead to partnerships with companies selling products displayed in pinboards, virtual outfitting applications in which users can dress virtually using AR.

Optimize your website for voice search

Voice just like Image Search is used extensively these days. 41% of adults use voice search daily to add value to their lives.

Why Voice search all of a sudden? It is easier to do on a mobile device than to type. It is faster to do than to type out each character. It is better in every sense.

It isn’t just for mobile phones. Products such as Amazon Echo and Google Home have normalized this and digital marketers have a new domain to optimize their products and services around.

SEO is done differently for mobile. It is more conversational in nature and mimics human interaction.

Those marketers who optimize for the future (i.e voice search) will gain the biggest benefits. 

Incorporate push notifications on your website or mobile app

Email Marketing has taken a blow to the face in the wake of the GDPR and CAN-SPAM Act.

In the wake of such scrutiny, marketers have taken some steam off email marketing and start utilizing web push notifications. 

Push Notifications, compared to emails. Are opened instantly and remain under your mobile’s activity tab. 

More than 85% of web stores have started utilizing push notifications as a means of retargeting.

Younger consumers are interested in multiple touchpoints when interacting with their favorite brands.

Push notifications are particularly effective in converting interested users into customers who left without making a purchase.

They are regarded as non-invasive by potential customers who like the gamification element added to the user store.

Use Geofencing techniques for your brand

Advertising to people based on their location in that particular instant is known as geofencing.

Whenever a user enters the perimeter of fencing, he/she receives marketing communication such as push notifications or SMS to persuading him to take an action.

Geofencing has enabled In-store visits towards considerable push resulting in sales.

With the advent of 4G and 5G technologies, geofencing has taken a considerable uplift.

Be Data-Driven and Incorporate new technologies

Digital Marketers need data in huge sets in order to make informed decisions. Digital Marketing, as a foundation, is built upon strategic choices.

Choices are built upon experimentation. New technologies are added day by day and so an expert digital marketer needs to stack up on automation processes for efficiency and productivity.

Conclusion

New technologies such as quantum computing and AI will open the gates to new realities. Realities in which persuasion and action should co-exist if a digital marketer is to succeed.

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Hammad Afzal is a Senior SEO Expert at TechNerds Inc. He specializes in SEO, Content Marketing and Social Media Strategy and has 3+ years of experience. For further information, you can get in touch with him on hammadafzal@technerdslab.com

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